You should think of marketing as something you do every day, every week, every month, for as long as you are in business. However, there are some things you can do to bring quick results.
The next time you need to generate some revenue in a hurry, try some of these fast and easy ways to get more business from new and existing clients.
Send an email. Create an email list of customers and prospects. Only add people to your list with permission, not just because you have an email address. A great service for managing your email list is at http://www.MailYourCustomers.com/. You may wish to send an email newsletter on a regular schedule, such as monthly, or just when you have news. The email will remind them about you, and you can give them a reason to visit your web site or your location by making a special offer or other call to action. I always see more visitors to my web site after I send one of my newsletters.
Get out of the office. There are networking events every day. Head to the local Chamber of Commerce luncheon, or the after work mix-and-mingle, or the meeting of your professional association. These meetings will help you to come in contact with new customers and connect with other professionals who can make referrals to you. Even if you do not get immediate business, you may learn something useful from a speaker, or just get energized and motivated.
Call some customers. Tell them about a new product, or offer a special price when they place an order today. Sometimes just calling to thank them for their business can result in a sale when they remember that they need something from you. Consultant Marcia Yudkin says that calling a former client to ask if she could use them as a reference resulted in getting additional work from them on the spot.
Follow up on leads. If you have leads from a trade show, networking, your web site or other sources, call them to follow up. Answer their questions, offer a deal or schedule an appointment to meet with them. They have already expressed an interest, so take the next step toward closing the deal.
Distribute a press release. Find something newsworthy about your business and alert the media. Email a release to your personal media list, or get a custom media list made for you and get your release in the hands of media, bloggers and the news wires. A good release can send visitors to your web site, bring customers in the door and get your phone ringing.
The next time you need customers and you need them now, try one or more of these techniques. Then get in the habit of doing them regularly to keep new business flowing to you.