Articles
Everyone is Doing It
Do you ever drive past a restaurant with a half-empty parking lot and instead choose a place with a one-hour wait? Have you ever gone to see a movie because it was number one at the box office last weekend? Do you own an iPod? One of the factors in your decisions may have been “social proof.”
Online Press Releases
The traditional way of distributing press releases is to get contact information for the media and mail, fax or e-mail press releases to them. That can still work, but there is now another option: online press release distribution.
Do Not Annoy the Customers
Even more important than making your customers happy is not making them UNhappy. Are you doing things that make it harder to do business with you, or just annoying your customers?
Be an Instant Guru
Clients often tell me that they want to be seen as experts, but they do not know where to start. How can you get the credibility to become a guru if you are not already considered an expert by clients, media and others? It is easier than you think.
Make Time by Cloning Yourself
Is it hard to find time to do the things you want or need to do? The solution is simple: Clone yourself! Even though there is no mad scientist who can make an exact replica of you, you can multiply your efforts with a few simple strategies.
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