Articles
Say the Secret Word and Win Customers
There are words that excite customers, draw them into your message, and cause them to buy. Using these powerful words in your marketing communications, especially in headlines, can increase the response you receive to advertising, direct mail campaigns, e-mail and Web offers and anywhere you use the written word to communicate with potential buyers.
When Web Surfers Seek Will They Find You?
Design your web site with the search engines in mind, make it easy for them to index your site, and you will be rewarded with more visitors.
Viral Marketing Made Easy
Viral marketing simply means using a marketing strategy that is designed to encourage people to pass along your marketing message.
Winning Customers with Credibility
How do customers decide which merchant to buy from? Credibility and reputation make the difference.
Marketing Lessons from Amazon.com
You may not have the funds to build an ecommerce system on the scale of Amazon’s, but there are several lessons you can learn that will help you sell more, online and offline.
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