Articles
Be an Instant Guru
Clients often tell me that they want to be seen as experts, but they do not know where to start. How can you get the credibility to become a guru if you are not already considered an expert by clients, media and others? It is easier than you think.
Make Time by Cloning Yourself
Is it hard to find time to do the things you want or need to do? The solution is simple: Clone yourself! Even though there is no mad scientist who can make an exact replica of you, you can multiply your efforts with a few simple strategies.
Using Surveys to Learn About Your Customers
Surveys can be useful to find out what your customers are thinking and how you can better serve them. To conduct a meaningful survey, you need at least three things:
Make it Easy to Buy
How do your customers prefer to buy? Too many businesses try to force customers into doing things the way that is most convenient for the business, not the customer. Increase your sales by making your business customer friendly.
Pssst . . . Pass It On (Viral Marketing)
Have you heard of “viral marketing”? It means creating something that customers want to pass along. Here is how to put viral marketing to work for you.
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