In a recent article on email communication, we talked about email etiquette and how to avoid annoying recipients of your emails. The last point was not to send unsolicited email. But when is email ‘unsolicited’ and when is it actually OK to send unsolicited email?
Email is an invaluable tool for keeping in touch with customers, reaching out to prospective customers, sharing information with others in your industry and more. But you can damage your reputation and image by using email poorly.
Many bloggers expect that guest posts you write for them will be unique to their blog. That means that they get an exclusive post that does not appear or your blog or anywhere else, before or after the blogger uses it.
New customers come your way when you form alliances with other businesses. Both you and your alliance partner benefit from cooperation.
Do you thank your customers? Saying thank you to someone who helps to keep you in business seems like Business 101, but it is surprising to me how often I do not hear the words, “Thank you.”
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