Articles - Publicity
Easy Publicity Tips
Publicity is a powerful way to build awareness of your business and get customers to call you. Here are some basics about getting free publicity.
Press Release Writing that Makes Sense
Your press release will not be effective if it doesn’t make sense to readers. Avoid jargon and get your message across.
Dear Editor. . .
Have you ever disagreed with something written about your industry in a newspaper or magazine? Have you ever read anything that was just plain wrong? Instead of just tossing the offending reading material across the room, write a letter to the editor.
Be in the Trade Publications Your Customers Read
Trade publications can get you free publicity where it really matters: where prospective customers will see it.
Meeting the Press
When being interviewed by media, it is tempting to do a ‘brain dump,’ and give them as much information as you can. This can backfire, though.
Business Radio Show and More
Looking for information that will help you with your business? Check out http://www.HoustonBusiness.com/ You do not have to be a Houston business to benefit from the resources there, including articles and interviews with business experts from the Houston Business Show.
Free Publicity for Your Events
Got an event that you want to promote? There are places online you can post your event for free.
Online Press Releases
The traditional way of distributing press releases is to get contact information for the media and mail, fax or e-mail press releases to them. That can still work, but there is now another option: online press release distribution.
How to Be Newsworthy
Your business doesn’t have to be glamorous or high tech to make the news. No matter what kind of business you are in, the hooks here can make you newsworthy.
Publicity Tips to Get Your Story in the Media
How can you get your story picked up by the media? The best answers to that question come from the producers, editors and journalists who decide which stories get coverage. Here are some of the best tips I have gotten from these experts.
Timely PR
Publicity isn’t guaranteed. You can send several press releases and get few results. But one well-placed, well-timed release can result in thousands of dollars in new business.
How to Write Press Releases That Work And Get Free Publicity for Your Business
When people see you in the media, you become familiar, even famous! And it gives you credibility. When you are written about in the newspaper, or interviewed on TV or radio, you are news; and that’s better than any advertising you can buy. Anyone can learn to write press releases. It just takes a little knowledge and a lot of practice.
Painless Publicity
Publicity experts will tell you that the way to getting your story in the media is to create a newsworthy media release, distribute it to your targeted media and follow up with them. But here are some easy, “painless” ways to get publicity.
Publicity Tips from the Pros
I recently attended two workshops where media representatives shared tips for getting your story in the news. Here are some of the best.
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