Articles - Image
Year-End Website Check-Up
Regularly check your website to make sure it is up to date and working properly.
Speak Well
People make judgments about you based on how you speak. Your speech affects your credibility and even how intelligent you are seen as being.
Pictures Worth a Thousand Words
The famous saying that a picture is worth a thousand words means that pictures provide a way to get a point across quickly and easily. Use them in your marketing to get attention and gain credibility.
Are You Over-Designed?
Does the design of your website or printed materials get in the way of your message?
I R a Gud Riter
You may believe that the content of your message is what matters, and how you express it is not important. But you are judged by others based on how you use language.
Do You Have an Up to Date Website?
When people are looking for information online, they want to know that they are finding new and correct information. If your site does not send the right signals, they will be gone and on to the next site.
Show Your Stuff with a Portfolio
Artists and designers use portfolios to show examples of their work to potential clients and employers. Portfolios are not only for artists, however. No matter what your business, a portfolio can show off your skills and accomplishments and help you to gain customers.
Come Up with Creative Names
Your business and product names are an important part of your business identity and marketing. Good names create an aura of exclusivity and entice clients by promising benefits. Good names market for you.
How Likable Are You?
People buy from people they like. That seems obvious, doesn’t it? When people have a choice of where to take their business (as they usually do) they will choose to spend their money with the company or person that makes them feel good.
Selling Dreams
What are you really selling? When you sell dreams you attract customers who want to share the dream.
Image Products as a Profit Center
Professional sports teams make big money from licensed products. There are t-shirts, sweatshirts, jerseys and other apparel, along with cups, mugs, pennants, balls, dolls, and just about anything they can slap a label or a decal on.
Who Are You to Your Customers?
When people see you or hear about you as a result of your marketing efforts, you want them to remember you. Make a lasting impression by creating a strong identity.
Attracting the Right Customers
Branding expert Peter Montoya says that your marketing should attract the customers you want, and repel everyone else. That might seem strong, but by choosing to appeal to one group of customers, you may be alienating or even angering others.
Marketing On Hold
What do your customers hear when they are put on hold?
What’s Your Sign?
Good signage can make new customers aware of your business, and help those looking for you to easily find your location.
Be a Joiner
Belonging to professional associations, networking groups and chambers of commerce can increase your visibility and help you find customers. Choose one or more organizations appropriate to your business, then make the most of membership.
Your Voice is Part of Your Marketing Image
What you say matters, but how you say it is at least as important.
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