Articles - Persuasion
How to Solicit Referrals
A customer asks, “I am looking for suggestions about letters of introduction--’Why you should tell your clients about me’ letters.”
Over 1,000,000 Sold!
Does bragging about how many burgers, cars or books you’ve sold help to sell more? Sure!
Selling With Stories
Stories can teach, motivate and inspire. They also can sell.
Creating Urgency
Do you get frustrated when you believe you are close to making a sale, and the customer says, “Maybe later”? It may be that customer’s way of saying no, or it may be that they didn’t feel urgency to buy right now.
Should You Sell Fear?
People respond to many different motivators, and one of them is fear. Will frightening potential customers be good for your business, or will it turn them off?
Curiosity Catches the Customer
Curiosity generates attention and action. Want to generate interest and motivate prospects to take action? Awaken their curiosity!
Giving to Receive
We all know the expression, “It is better to give than to receive.” Turns out, giving is also smart marketing.
Seven Ways to Get What You Want from Other People
We all need the help of others from time to time. These seven tips can help you whether you are asking your spouse for help with the housework, a colleague for help with a project, or a customer for the sale.
Seven Ways to Get What You Want from Other People
Want to get people to do what you want? Here are some simple ideas to persuade them
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