Articles - Marketing
Six Things You Need to Know About Sales
This is a guest post with sales advice from G.L. Hoffman. It is excerpted from his book, Dig Your Job.
Party On to Make More Sales
Want to sell more? Throw a party! Direct sales programs have long used parties to get customers together and in a relaxed mood, ready to buy.
Profit from “Free” Speeches
Giving free speeches to professional and community organizations will generate visibility and build your reputation as an expert, helping you to grow your business. But you can also make money - directly and indirectly - from speaking for free.
I R a Gud Riter
You may believe that the content of your message is what matters, and how you express it is not important. But you are judged by others based on how you use language.
Are You Stuck in a Marketing Rut?
Marketing is a challenge for most businesses. It can take a lot of trial and error to find something that works and brings customers to us. When we find a marketing method that seems to work, we keep doing it.
Your Marketing “Tickler File”
Whether you are trying to get an appointment with a potential client, keep existing clients, or attract media attention, persistence is the key. Make it a point to follow up on a regular basis with clients, potential clients and media.
Make Customers Feel Special
We all like to think that we are, at least in some way, special. After all, as we were growing up, Mom must have told us thousands of times how special we were, right? If you make your customers feel special, they will feel good about doing business with you.
Get High-Quality Customer Testimonials
One of the most effective ways to get people who do not know you to do business with you is by sharing what the people who do know you–your current customers–have to say. If you do not have a collection of great customer testimonials, now is the time to start collecting them.
Avoid the “Summer Slump”
What excuses do you use not to market during the summer?
Easy Sales Tips - Make More Sales!
No matter how successful a salesperson is, they always want to make more sales. Here are seven easy tips that can increase your sales and help you make more money.
Get Your Mailing Noticed
How much mail do you get every day? Do you read it all, or toss some of it after a cursory glance? How much mail do you think your potential clients get?
Information Product Offers and Bonuses
One of the secrets of getting people to buy your information products is to load them up with extras. Just like the late-night infomercials, you can tell your customers, “But wait! There’s more!” It works because everyone wants to get more for their money.
Marketing Check-Up
You may think you do not have the time to do a check-up of your marketing, but a little time now can pay big dividends in the future.
Show Your Stuff with a Portfolio
Artists and designers use portfolios to show examples of their work to potential clients and employers. Portfolios are not only for artists, however. No matter what your business, a portfolio can show off your skills and accomplishments and help you to gain customers.
Build a Revenue Base
You can insulate your business from the effects of income fluctuations by marketing your products and services in ways that build income streams that keep money flowing to you month after month.
Be a Resource
A key marketing technique is showing people that you have something they need, and being on their minds when they realize they need it.
Knowing When to Shut Up
Many people tell me that they have trouble talking to others about their businesses. But many more people have the problem of knowing when to stop. We’re probably all guilty of this now and then--I know I catch myself sometimes--but if it’s a habit it is costing you customers.
Ready, Fire, Aim…Oops!
Are you targeting your marketing and promotion efforts effectively, or just randomly firing off ideas as they come to you? Marketing is always most effective when it is targeted-- to get the best results, you have to know who you are trying to reach.
Press Release Writing that Makes Sense
Your press release will not be effective if it doesn’t make sense to readers. Avoid jargon and get your message across.
Should You Advertise?
The first thing most new entrepreneurs think they have to do to get customers is advertise. Advertising works (that’s why you see so much of it) but it’s not necessarily the best thing for your business.
You Have to Have a Plan
Do you feel like you’re running around in circles, working hard but seeming to get nowhere? Sometimes we confuse activity with progress. Just “doing stuff” doesn’t mean you will get results.
It’s a Sale!
Everyone loves to get a bargain, and that includes your customers. Offering special pricing for a limited time can be a way to get them to take action and buy.
30 Free Conference Call Services
Conference calling services can be used to hold meetings when attendees are spread out all over the country or even around the world. They can also be used to host teleseminars, classes held over the telephone. There are many affordable conference calling services, but the most affordable are free! Here you will find 30 totally free conference call services.
Marketing with Checklists
People love step-by-step instructions. Checklists are a simple way to provide good instructions, and they may help you attract customers and make more money, too.
Reach Out and Teach Someone
Want to make money while you’re building your credibility and being exposed to hundreds of thousands of potential clients? Teach a class.
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