Articles - Marketing
Prove It!
Your marketing won’t be effective if your potential customers don’t believe the claims in your marketing communications. So how can you prove your claims?
How to Solicit Referrals
A customer asks, “I am looking for suggestions about letters of introduction--’Why you should tell your clients about me’ letters.”
Create a Testimonial Card
Have you considered how to make your comment card a solicitation for testimonials?
The Value of Free
Do you offer gifts or bonuses to customers and potential customers? While everyone likes getting things without paying for them, bonuses mean more when customers realize the value of the thing they got at no cost.
Over 1,000,000 Sold!
Does bragging about how many burgers, cars or books you’ve sold help to sell more? Sure!
Get Involved!
Want a great way to meet the movers and shakers in your industry? Want to get experience or build your portfolio? Looking for a way to increase your visibility? Get involved in your professional association or volunteer for a non-profit organization, political group, or other cause.
Align Yourself to Get More Business
New customers come your way when you form alliances with other businesses. Both you and your alliance partner benefit from cooperation.
Tried and True Marketing Strategies for Home Based Businesses
This is a guest post from Bethany North of The Coffee Bump, about strategies home based businesses can use to market their products and services.
Creating Customer Communities
Do you serve a group of customers who could benefit from getting to know each other? Could you also benefit from bringing them together?
Do You Know Where YOUR Business Cards Are?
Business cards are a powerful, inexpensive marketing tool, but you’re probably not using them to their potential.
Market Research and Testing Your Business Idea
This is a guest post from Kevin Kaiser of Startup Biz Blog.
So, how much time have you spent writing your business proposal? Are you reading this article because you’re trying to kill time on the internet rather than trying to find investors, or are you hitting dead ends when you do put yourself out there and get your proposals in to investors or banks?
Marketing Multiplied
Are you getting the most you can from your marketing efforts? You can increase results exponentially by building on each success.
Two Sure Fire Marketing Strategies To Grow Your Home Based Business
This is a guest post from Vinil Ramdev, founder of StartUpGrowthExpert.com.
Trade Shows (Without the Booth)
Setting up a booth at a trade show can be a great way to get in front of your potential customers, especially if you choose the trade show wisely. But what if you don’t have the money needed (hundreds or even thousands of dollars) to rent a booth and set up an exhibit?
When to Raise Your Prices
Setting prices is one of the hardest things for most small businesses and solo practitioners to do. How much is enough and how much is too much?
Getting Through the Slow Times
Most businesses have up times, and times when sales are slow. Are you prepared to weather the slow times?
How to Get Your First Customer
The first customer can be the hardest one to get, but these ideas will help you land that first customer quickly and easily.
Get Famous With Publicity
Hey–is that your competitor featured in today’s newspaper? And wasn’t he on television last week? Why is he getting all that free publicity, instead of you? You can change that, starting right now.
Big PR For Your Small Business
This is a guest post from L. Drew Gerber, CEO of www.PublicityResults.com
When it comes to small businesses, PR is in everything you do. If you’re interacting with the public then you’re doing PR. How you answer the phone, how you respond to emails, the design and message of your website, your advertising — everything you do that the public can see is a promotion of your small business.
Write Headlines That Get Results
Headlines are relatively short, but they may be the most important words you write. You have only seconds to get the attention of prospects any time you write marketing materials, such as sales letters, web pages, articles and more.
Selling With Stories
Stories can teach, motivate and inspire. They also can sell.
Creative and Cost-Effective Internet Marketing Ideas for Small Businesses
This is a guest post from L. Drew Gerber, CEO of www.PublicityResults.com.
Marketing your small or home-based business should be a fun endeavor, but most importantly it needs to be cost-effective.
Pitching by Telephone
A well-crafted telephone pitch can get you appointments with decision makers, repeat business, media attention and more. All it takes is a little preparation, some practice, and the discipline to make the calls.
Put Your Business on the Map with Google Maps
Do Google search for a type of local business (e.g., “Houston chiropractor”) and you will see Google Maps listings at the top of the search results. So how can you make sure your business shows up there? It’s easier than you might think and the best part is that it’s free!
Asking the Right Questions
Elmer Wheeler did years of research into the words and phrases that trigger buying decisions. His books, long out of print, teach about selling techniques that still work today. Here is just one of them.
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