Articles - Marketing
What Does Your Customer Want From You?
This is a guest post from Kirk Ward of http://secrets-of-marketing-accounting-services.com/.
Does your prospect know what business you’re in? Do you think they care?
Recycling Publicity
When you get publicity, you will be seen for as long as that show or publication is available. Although you may continue seeing benefits from a story for weeks or months after it appears (for example, as a magazine is passed from person to person) a particular story can literally be “here today, gone tomorrow.” To keep getting benefits from your publicity successes, follow these tips:
Putting a Value on Publicity
When you get publicity, how much is it worth in dollars and cents?
Selling with Free Samples
Want to get people to sit up and take notice? Give ‘em something for free! Everyone loves to get a freebie, and no-risk “samples” of your product or expertise are a good way to introduce yourself to potential customers.
B2B Copywriting – Writing for the B2B market
This is a guest post from Mitt Ray of The White Paper Blog.
When you write white papers, website copy, brochures or any other marketing material for the B2B market you need to keep certain factors in mind.
Keeping Customers
Most marketing efforts are aimed at getting new customers. What are you doing to keep the customers you already have?
Writing Powerful Headlines
Your headlines may be the shortest writing you do, but they are the most important words you will write. Great headlines arouse curiosity, promise benefits, and draw readers in.
The Power of Pay Per Click
This is a guest post from Mike Seddon, co founder of the website promotion specialist KKSmarts.
Pay per click advertising has revolutionised the advertising landscape. Never before has there been an advertising medium that allowed you to advertise specifically to your target audience and measure accurately the results of that advertising.
Measuring Results
The 80/20 Rule says that 80% of results come from 20% of your effort. But which 20%? There are several things you can do to see which of your marketing efforts are bringing results.
How Personal Should You Be?
How much personal information should you share with customers and the world? That question has become more important than ever with the proliferation of social media sites and a tendency to overshare when it comes to things that traditionally were kept private.
Step Right Up
You’ve probably seen carnival barkers standing in the midway, inviting passers-by to “Step right up and see a sight that will amaze you!” They know that if they succeed in drawing a crowd, even more people will stop to see what everyone else finds so interesting. This technique can work for you, too.
There is No “I” in Sales
Don’t waste space in your marketing talking about I, me, we, us, or our. The customer doesn’t care about you, and what you have to say about your company, product or service is far from objective.
Reach Clients with Acronyms
Acronyms can make it easier for clients to grasp and remember your key concepts.
Dare to Be Dumb
That’s the title of a chapter in Jeffrey J. Fox’s book, How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Upselling
Are you routinely offering your customers opportunities to increase purchases through buying additional products, ordering supplies or upgrading to a higher-priced product? If not, you are missing out on revenues that could be yours.
Build a Dealer Network
It stands to reason that the more qualified people you have selling your products and services, the more sales you will make. Although you may not be able to have a staff of salaried salespeople, there are several ways to get a network of dealers working for you.
Getting in the Door
If you are trying to make sales, set appointments, or generate leads with phone calls or in-person visits, successes may seem to be few and far between. When using such approaches you will hear ‘no’ much more often than ‘yes.’ It can be discouraging.
Getting Help
Do you find that your marketing suffers because you lack the time, the motivation or the skill to do certain things?
The Holidays Are Coming
This time of year offers lots of opportunities for marketing, as well as lots of excuses not to do any marketing. Which will you look for--the opportunities, or the excuses?
Anticipate Objections
What reasons would potential customers give for not doing business with you? Anticipate the objections customers may raise, and deal with them before the customer brings them up.
Where Did You Hear About Us?
Want to know how to get more customers to call you? Start by finding out how the customers you are getting now found you.
Personal Attention
Today’s customers expect—demand—more personal attention from the companies that want their business.
It’s Who You Know
Have you heard of six degrees of separation? It is a theory that any two randomly-selected people in the world can connect with six or fewer intermediaries. That means there are only six people (or fewer) between you and anyone you want or need to meet.
Repeat Yourself to Make More Sales
You may know that most customers need to hear about you more than once before they make the decision to buy. They may require two, six, eight or more exposures before deciding that they need what you offer, and that you are the one they want to buy from.
Publicity in Trade Press
Your publicity dreams may include being featured in major magazines such as Forbes, Fortune, Time, Inc., and others with circulation in the millions. Appearing in those publications can boost both your ego and your business. However…
Article Categories
|
|
|
|
|
|
|
|
|
|
|
|
Article Categories
