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Karma Marketing

Being good to people is good karma and, according to John Fischer of StickerGiant.com, it’s also good marketing. 

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Three Simple Steps to Put Your Ideas Into Action

As the Idea Lady, I know that coming up with a great idea is a wonderful feeling. Having a great idea is only the first step, though. Ideas are not worth anything until you put them into action. 

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Repackage Your Services for Maximum Profit

When you sell a service you perform personally, your revenue is limited by the number of hours in each day. After all, you can only fit so many appointments into the day, and you have to eat and sleep sometime.

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Quick Ways to Generate Business

You should think of marketing as something you do every day, every week, every month, for as long as you are in business. However, there are some things you can do to bring quick results. 

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Finding New Business Opportunities

If you are looking for an idea for a new business, a way to tap into a new market, or a product line expansion, the answer may be right in front of you. The secret is to learn to see the opportunities that exist. 

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Pictures Worth a Thousand Words

The famous saying that a picture is worth a thousand words means that pictures provide a way to get a point across quickly and easily. Use them in your marketing to get attention and gain credibility.

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I Love Movies, How Can I Become a Film Blogger?

This is a guest post from Dave Taylor, of DaveOnFilm.com. Dave has been a successful blogger for many years, and here he shares tips on turning your love of movies into a popular film blog.

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Make Your Content Original

How do you know that your creation is really your original work, and not just a regurgitation of the work of others? Most of us don’t intend to plagiarize anyone, but it’s hard to determine where the ideas of others end, and ours begin.

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Get Your Mailing Noticed

How much mail do you get every day? Do you read it all, or toss some of it after a cursory glance? How much mail do you think your potential clients get?

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Show Your Stuff with a Portfolio

Artists and designers use portfolios to show examples of their work to potential clients and employers. Portfolios are not only for artists, however. No matter what your business, a portfolio can show off your skills and accomplishments and help you to gain customers.

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Build a Revenue Base

You can insulate your business from the effects of income fluctuations by marketing your products and services in ways that build income streams that keep money flowing to you month after month. 

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Catching Opportunities

The key to making the most of opportunities is learning how to recognize the best ones for your business.

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Come Up with Creative Names

Your business and product names are an important part of your business identity and marketing. Good names create an aura of exclusivity and entice clients by promising benefits. Good names market for you.

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Dare to Be Different

Does your marketing look like everyone else’s? It may be that everyone markets that way because it works, but it is as least as likely that they are all trying to blend in. Why not set yourself apart from the crowd?

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Grow Your Business with Cloning

Do you ever think your business would be more successful if you had a clone?

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Writing When You Are Not Inspired

Do you have to wait for inspiration to strike before you can write? If so, you are not producing as much content as you could. 

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Create a Business Card Site

Help people find all of the places you are online by creating a business card site.

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Hello, My Name Is . . .

Your name tag can tell the people you meet much more about you than just your name.

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Marketing is Free

Some of your best marketing results can come from free marketing techniques.

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Thinking in Your Sleep

When you are seeking the solution to a problem, one bit of advice you may receive is to “sleep on it.” But before you head off to take a nap, follow these tips to activate your subconscious mind and get the answers you need.

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Solo-preneuring: Get Paid to Do What You Love to Do

Solo-preneuring is getting paid for doing what you love. It is taking control of your work and your life. Solo-preneuring is a form of self-employment, but it is much more. It enables you to integrate your work and your life so that you feel good about what you do for a living.

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Think Inside the Box

Thinking outside the box can deliver some great ideas. Unfortunately, those ideas have to be executed inside the boxes we all inhabit. 

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Turning a Negative Into a Positive

Do you get hung up on something you see as a shortcoming of your business? What you believe is a negative can actually be a positive to your customers.

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What’s Next? Creating Spin-Offs From Your Book

In addition to your book, think about adding other products and services to better serve your customers and increase your profits. Here are some ideas to get you started:

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Shaking Your Money Tree

Does your business have a money tree you can shake when a little extra cash is needed? Every business should have one! 

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