This is a guest post from A.J. Wilcox. A.J. has been in love with Internet marketing for 3 years. He is a local Internet marketing expert who currently resides at Orangesoda.com where he is the team lead over 400+ SEO campaigns.
In a recent blog post, I asked if you get too much traffic from Google. My point was that if you rely too much on one source of traffic, you are at the mercy of that one source. A change in the algorithm or anything that drops you in the rankings can wipe out 30%, 40% or more of your web traffic, perhaps overnight.
You may know that it is important to optimize your Web site for your keywords. But which keywords? The keywords customers actually use to search may not be what you believe them to be. And, some keywords may be too general to provide relevant visitors to your Web site.
Design your web site with the search engines in mind, make it easy for them to index your site, and you will be rewarded with more visitors.
There are two reasons to get links to your Web site: To improve search engine rankings, and generate targeted traffic to your site. Keep both goals in mind when seeking links.
Links can bring traffic to your site, but there are other benefits, too. A factor that influences your search engine rankings is link popularity. The quantity and quality of links to your site is considered by many of the major search engines. So, how do you get more links to your site?
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