Articles - Running Your Business
Outsourcing Yourself
There are many outsourcing services you can use to free up your time. Whether you use offshore outsourcing, domestic outsourcing companies, or the kid down the block, delegating work that you should not be doing will make you more profitable.
Marketing Check-Up
You may think you do not have the time to do a check-up of your marketing, but a little time now can pay big dividends in the future.
Catching Opportunities
The key to making the most of opportunities is learning how to recognize the best ones for your business.
You Have to Have a Plan
Do you feel like you’re running around in circles, working hard but seeming to get nowhere? Sometimes we confuse activity with progress. Just “doing stuff” doesn’t mean you will get results.
30 Free Conference Call Services
Conference calling services can be used to hold meetings when attendees are spread out all over the country or even around the world. They can also be used to host teleseminars, classes held over the telephone. There are many affordable conference calling services, but the most affordable are free! Here you will find 30 totally free conference call services.
Fixing Mistakes
Do you ever make mistakes? How about your employees? Assuming that all of you are human, chances are that sometimes you screw up. The measure of great customer service is not that customers never have a problem. It is how those problems are handled when they occur.
Put the Excitement Back in Your Business
Remember when you first started your business? You were excited and enthusiastic, and couldn’t wait to tell everyone you met about what you were doing.
Expanding Your Product Line
You do not have to find new customers to make more money. One way to increase revenues and profits is to increase the average amount of each sale you make to your customers.
Grow Your Business with Cloning
Do you ever think your business would be more successful if you had a clone?
You Need a Marketing Plan
Marketing is most effective when it is done as part of a coordinated strategy. Placing an ad here, networking there, and other scattershot marketing activities can get results, but those results will multiply when your efforts are coordinated to work together and build on each other.
Bartering for Customers
Many businesses have excess capacity, at least at some times, and would like to find a way to create value with the time or inventory they have available. Bartering can do that, as well as helping new customers to become aware of the business.
The Power of the Personal Touch
Most customers appreciate a personal touch in their business dealings. Provide it, and they will love doing business with you.
Help Yourself by Helping a Good Cause
It is a good thing to assist community organizations, and it is worthwhile to do so for no other reason than it is the right thing to do. However, it is also possible for your business to do well while you are doing good.
Bad Economic Times Can Be Good for Your Business
The media are full of stories about how bad the economy is, and that if we are headed for a recession, if not a depression. All of the talk about a faltering economy has a lot of people nervous. And that nervousness can actually lead to a downturn.
Preparing for Disaster
Being prepared will help you to cope with the effects of a disaster.
Making Time for Marketing
Take a few simple steps to make time for growing your business.
Making a “Big” Impression
You do not need to be a big business to make a strong impression. Learn the simple ways any small business can make a big impression.
Time Is Money–to Your Customers and to You
Will your customers spend more money if it saves them time?
100% of Nothing
What would it be worth to you to receive a steady stream of new customers with little or no effort on your part? Would you be willing to pay 10% of the revenue they generate? 20%? 50%? Or do you believe that you can’t afford to pay anything?
Solo-preneuring: Get Paid to Do What You Love to Do
Solo-preneuring is getting paid for doing what you love. It is taking control of your work and your life. Solo-preneuring is a form of self-employment, but it is much more. It enables you to integrate your work and your life so that you feel good about what you do for a living.
What Does Your Email Say About You?
Many of us spend hours every week (or maybe even every day!) dealing with email. Make sure yours makes a good impression.
Multiply Marketing Success with a Master Mind
In his classic book, Think and Grow Rich, Napoleon Hill wrote about the power of the Master Mind. Nearly 70 years after the original publication of Think and Grow Rich, the Master Mind concept is still used by many who are working in an organized way toward their goals. These people join together with others to tap into the collective intelligence, experience and creativity offered by a group.
If It Sounds Too Good to Be True
A client recently contacted me to ask about an opportunity that had been presented to her. Someone was offering to set her up in an online business that would make money for her without any effort on her part.
Make the Most of a Conference
You can spend a lot of time and money going to a conference or workshop. How can you be sure that you will get the greatest benefit from your investment? Here are a few tips:
Turning Customers Away
It happened again, just the other day. Someone called, ready to order a product from me--and I talked her out of it. Does that sound crazy to you? Maybe it is, but I think it is a good business practice, and it is the honest and ethical thing to do in some circumstances.
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