Articles - Online Business
Get More Subscribers to Your Email Newsletter
You have probably heard that “the money is in the list.” That means that the subscribers to your email newsletter can be a source of profits for your business. After all, these are people who want to hear from you, and have invited you in to their email inboxes. They will be more likely to buy from you than a random visitor who happens to land on your website.
What to Do About Plagiarism
What action can you take when you find someone has stolen your copyrighted works and used them online without your permission?
Link Building Tactics That Work
In a recent blog post, I asked if you get too much traffic from Google. My point was that if you rely too much on one source of traffic, you are at the mercy of that one source. A change in the algorithm or anything that drops you in the rankings can wipe out 30%, 40% or more of your web traffic, perhaps overnight.
Just the FAQs
Do your customers ask many of the same questions? Do you and your staff spend time on the phone answering the same questions, over and over? Giving your customers access to Frequently Asked Questions (FAQs) at your Web site can save time and money and increase customer satisfaction. FAQs can also lead to increased sales. After all, if a customer is confused or doesn’t have enough information to make a positive buy decision, they will say no. FAQs give them the answers they need.
What Does Your Email Say About You?
Many of us spend hours every week (or maybe even every day!) dealing with email. Make sure yours makes a good impression.
Finding Out Who Links to You
Do you know how to find the sites that link to yours? Here is how.
Automatic Research
Want to know what is being said about you, your company, or the competition? Or just keep up with trends and developments in your industry? There is an easy and no-cost way to have news sent to your e-mail inbox.
Online Safety
Learn how to avoid scams and keep yourself and your data safe online.
What Your Web Site Statistics Tell You
There are lots of things you can learn from the details contained in your web site stats. In this article I will show you how to “look under the hood” of your web site and find data you can use to get more traffic and make more sales.
Keyword Selection Secrets
You may know that it is important to optimize your Web site for your keywords. But which keywords? The keywords customers actually use to search may not be what you believe them to be. And, some keywords may be too general to provide relevant visitors to your Web site.
Profiting With Google AdSense
The basics of AdSense are easy, but there are lots of tips and tweaks that can help you make more money with your web site. Where you place the ads on the page, the type of ad units you choose, the format of the ads and more all play a role.
It’s the Little Things
Here are some quick changes you can make to your web site to make it work better for your visitors and get better results for you.
Make a Good Impression Online
You may think that most of your customers do not use the internet, but think again. My mother would not be considered an “early adopter” of technology, but the first place she looks for information is online. If Mom is online, so are your customers—and you need to be there, too.
Do You Squidoo?
Squidoo.com is a new Web site that is made by users. It gives you the opportunity to share your passions, show off your expertise and even make a little cash.
More Than One Domain Name?
Do you know that you can have several domain names all pointing to the same Web site, and there are several reasons you may want to do so.
Marketing Lessons from Amazon.com
You may not have the funds to build an ecommerce system on the scale of Amazon’s, but there are several lessons you can learn that will help you sell more, online and offline.
What Does Your E-mail Say About You?
Many of us spend hours every week (or maybe even every day!) dealing with e-mail. Make sure yours makes a good impression.
Smart Online Posting
Participating in any online forums or discussion groups can be a great way to promote your business, form new business relationships and friendships, and learn from others in your industry; but avoid these mistakes that can hurt you.
Learn About the Search Engines
Search engines work in mysterious ways . . . Pay attention to optimizing your Web site for the search engines, but also make sure you have customers coming to you from many sources.
The ABCs of SEO (Search Engine Optimization)
Design your site with the search engines in mind, make it easy for them to index your site, and you will be rewarded with more visitors.
Links and Rings
Links can bring traffic to your site, but there are other benefits, too. A factor that influences your search engine rankings is link popularity. The quantity and quality of links to your site is considered by many of the major search engines. So, how do you get more links to your site?
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