Articles
Make Your Content Original
How do you know that your creation is really your original work, and not just a regurgitation of the work of others? Most of us don’t intend to plagiarize anyone, but it’s hard to determine where the ideas of others end, and ours begin.
Are You Stuck in a Marketing Rut?
Marketing is a challenge for most businesses. It can take a lot of trial and error to find something that works and brings customers to us. When we find a marketing method that seems to work, we keep doing it.
Motivation and Inspiration
Inspiration is a wonderful thing. But if you hear a story, read a book, watch a video, or listen to a speaker and get inspired, what do you do with the inspiration? Is it a good feeling that lasts for a few hours or a couple of days? Or does it motivate you to take action to make changes in your life that keep the inspiration alive?
Your Marketing “Tickler File”
Whether you are trying to get an appointment with a potential client, keep existing clients, or attract media attention, persistence is the key. Make it a point to follow up on a regular basis with clients, potential clients and media.
Making Networking Work
Networking is one of the best ways to get new customers, and maintain relationships with existing customers. But you have to do it effectively.
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