Articles
Prove It!
Your marketing won’t be effective if your potential customers don’t believe the claims in your marketing communications. So how can you prove your claims?
How to Solicit Referrals
A customer asks, “I am looking for suggestions about letters of introduction--’Why you should tell your clients about me’ letters.”
Create a Testimonial Card
Have you considered how to make your comment card a solicitation for testimonials?
The Value of Free
Do you offer gifts or bonuses to customers and potential customers? While everyone likes getting things without paying for them, bonuses mean more when customers realize the value of the thing they got at no cost.
Blogging For Business: Does it Make Sense For You?
This is a guest post from Gail Z. Martin, author of 30 Days to Social Media Success: Making the Most of Twitter, Blogging, LinkedIn and Facebook.
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