http://idealady.com/index.php en cathy@idealady.com Copyright 2012 2012-04-23T18:38:00-06:00 http://idealady.com/article/accept_credit_card_payments/ http://idealady.com/article/accept_credit_card_payments/#When:18:38:00Z Taking credit cards at your website is easy with PayPal and other online payment services. But accepting cards in person—for example, at a trade show, street fair, seminar or other event—can be difficult or expensive. Now there is an easier way to get paid.  Money and Finances, Running Your Business 2012-04-23T18:38:00-06:00 http://idealady.com/article/what_does_your_customer_want_from_you/ http://idealady.com/article/what_does_your_customer_want_from_you/#When:11:00:00Z This is a guest post from Kirk Ward of http://secrets-of-marketing-accounting-services.com/. Does your prospect know what business you’re in? Do you think they care? Guest Posts, Marketing 2011-10-19T11:00:00-06:00 http://idealady.com/article/recycling_publicity/ http://idealady.com/article/recycling_publicity/#When:11:21:00Z When you get publicity, you will be seen for as long as that show or publication is available. Although you may continue seeing benefits from a story for weeks or months after it appears (for example, as a magazine is passed from person to person) a particular story can literally be “here today, gone tomorrow.” To keep getting benefits from your publicity successes, follow these tips: Marketing, Publicity 2011-09-26T11:21:00-06:00 http://idealady.com/article/putting_a_value_on_publicity/ http://idealady.com/article/putting_a_value_on_publicity/#When:10:18:00Z When you get publicity, how much is it worth in dollars and cents?  Marketing, Publicity 2011-09-12T10:18:00-06:00 http://idealady.com/article/is_this_a_good_idea/ http://idealady.com/article/is_this_a_good_idea/#When:10:03:01Z Although some people may think that the hard part of business is coming up with new ideas, if you are like many other entrepreneurs you may find that you have more ideas than you can possibly implement. (Hey, I am the Idea Lady-I’ve got more ideas than I could use in my lifetime.) Running Your Business 2011-08-29T10:03:01-06:00 http://idealady.com/article/overcoming_overwhelm/ http://idealady.com/article/overcoming_overwhelm/#When:17:03:00Z Are you having trouble starting a huge project because you feel overwhelmed? Here is how to break it down and get it done. Motivation and Inspiration 2011-08-18T17:03:00-06:00 http://idealady.com/article/dealing_with_customer_complaints/ http://idealady.com/article/dealing_with_customer_complaints/#When:10:07:00Z Even if you offer outstanding products and services, you will get an occasional customer complaint or refund request. Mistakes happen and, to paraphrase a famous quotation, you can’t please all of the people all of the time. Getting a complaint now and then isn’t a measure of your business. How you respond to that complaint is.  Customer Service 2011-08-01T10:07:00-06:00 http://idealady.com/article/selling_with_free_samples/ http://idealady.com/article/selling_with_free_samples/#When:14:47:00Z Want to get people to sit up and take notice? Give ‘em something for free! Everyone loves to get a freebie, and no-risk “samples” of your product or expertise are a good way to introduce yourself to potential customers. Marketing 2011-07-27T14:47:00-06:00 http://idealady.com/article/b2b_copywriting_writing_for_the_b2b_market/ http://idealady.com/article/b2b_copywriting_writing_for_the_b2b_market/#When:11:00:01Z This is a guest post from Mitt Ray of The White Paper Blog. When you write white papers, website copy, brochures or any other marketing material for the B2B market you need to keep certain factors in mind. Guest Posts, Marketing, Copywriting 2011-07-20T11:00:01-06:00 http://idealady.com/article/feeling_overwhelmed/ http://idealady.com/article/feeling_overwhelmed/#When:22:25:01Z Is feeling overwhelmed stopping you from what you should be doing? Motivation and Inspiration 2011-07-12T22:25:01-06:00