Repeat Yourself to Make More Sales
You may know that most customers need to hear about you more than once before they make the decision to buy. They may require two, six, eight or more exposures before deciding that they need what you offer, and that you are the one they want to buy from.
Large sales, and sales to organizations with a hierarchy that must approve purchases can take a long time, and you want to stay in front of those customers while they decide. Similarly, you may not get publicity the first time you contact a media outlet, but you want them to think of you when they do a story on your topic.
Have a plan for contacting potential customers and media on a regular basis to make sure they think of you when they have a need. Keep your contacts in a database or contact management software, then contact them at least every couple of months. Do not send exactly the same thing each time. One time you might send a letter, the next a postcard, then a catalog, and email, a brochure, a newsletter, etc.
Keep the look of your contacts consistent so that prospects recognize that this is the same company contacting them each time. Use your logo, color scheme and other themes that they will recognize.
Keeping yourself in front of prospects with repeat marketing means you will be on their minds when they make a purchase, and you will be the one they call!
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