Making Time for Marketing
Take a few simple steps to make time for growing your business.
There are never enough hours in the day to do everything we want to do, or even everything we think we need to do. There is a saying that really sums this up: We make time for what is important, and excuses for the rest.
Do you find yourself making excuses instead of making time to do what you need to do to market your business? Here are some ways to find the time you need.
Put it on your calendar. Make marketing a priority. Set an appointment with yourself and honor it.
Have a system. You do not have to be perfectly organized, but having a flow will help you to get things done in an orderly way and avoid the panic of realizing something that was supposed to get done, didn’t. That also means knowing where things are. You might be surprised at how much time you waste looking for things that are not where they belong.
Have a plan. Know what you are going to do before you sit down to do it.
Automate. Are there routine tasks that can be automated so that you do not have to deal with them? That might include having bills charged to a credit card instead of writing checks. Once a month, review the credit card statement and pay it. Use autoresponders to keep in touch with customers. (See http://www.MailYourCustomers.com/ for a great system.)
Don’t do it yourself. Hire an expert to do something that is not one of your stregths, such as copywriting, customizing software or other specialized tasks. Get help from a virtual assistant, or hire help through CraigsList.org for routine tasks that you can delegate.
Don’t do it at all. Ask yourself if something truly needs to be done. Just because you have always done it, doesn’t mean that you should still be doing it. Stop and think before you take on new projects. Is this really something you should be doing? How does it fit in with your overall goals and strategies?
And, while it is good to be involved in professional associations and community organizations, that does not mean that you need to be deeply involved in all of them. Cut back on your commitments if you are spending too much time there.
Make time every day to promote and grow your business.
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